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The All New Ford Focus has been unveiled as the brand's ‘most advanced’ model in Europe
Retaining 'fun-to-drive' dynamic was key to development of fourth-gen Focus
The new Focus, which is expected in September, will come in two body styles in the UK: five-door hatchback and estate. A saloon will remain on sale in select other markets. There will be four trim variations and Ford said a raft of new technology will make the Focus the most advanced car it sells in Europe.
Speaking at the launch of the new Focus in London, Ford's European boss, Steven Armstrong, said: "The new Focus is, quite simply, the best car in our 114-year history."
Beyond that, however, the agility that has made the Focus so popular to date will remain. Joe Bakaj, Ford of Europe’s vice president for product development, said: “Driving quality in itself isn’t enough to sell cars. If you’re not up to scratch [in infotainment], you’re not even considered. But owners will still get that fun-to-drive feel that people have loved about the Focus for the past 20 years.”
The hatchback will be offered in ST-Line trim, which has suspension that is 10mm lower than the standard car’s, and as an Active-badged near-crossover variant, which sits 30mm higher than standard. Ford’s upmarket Vignale specification will also be offered, along with the regular Titanium trim level.
Aside from otherwise consistent interior architecture, the Active version will feature some harder-wearing materials, Vignale cars will receive more upmarket trim with more satin materials and ST-Line models will be more sporty. Regular Titanium versions will sit somewhere between them.
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