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Ringways News Page

Ford UK – Backbone Of Britain Campaign

As you may have already seen, Ford have recently released their Backbone of Britain campaign, that involves a very impressive minute-long television commercial. The marketing campaign showcases the Blue Oval’s trademark Transit Van range, alongside the Ford Ranger pick-up truck and is a symbol of recognition of the people who drive them; from plumbers to plasterers, electricians to engineers, these are the people who keep Britain moving.

As part of the motivational shoot in Wales, the Flintshire Bridge was used for the finale of the advert, with the numerous vehicles driving across the Dee Estuary in convoy. Planned essential maintenance work to the bridge meant Ford could utilise the road closures for filming, which took approximately nine hours.

In a statement, Ford UK wrote: “Here at Ford, we know it’s not our vans alone that keep Britain running, it’s the people that drive them – you. We’re proud to serve those who serve our nation, with our new range of Ford Commercial Vehicles for 2019. From the tougher, smarter new Transit Van, to the electrified new Transit Custom Plug-in Hybrid or extremely capable new Ranger pick-up there’s something in the range that’ll serve you.”

If you haven’t already seen it, watch the advert below:

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