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The Leading Motor Group In Yorkshire For Over Half A Century
Family Owned – Our Story
Built on a strong passion for motor vehicles and an even stronger passion for excellent customer service, our aim at Ringways is to be trusted and respected by everyone who encounters us for the lifetime of their motoring needs.
We have maintained a positive presence within the Leeds & Doncaster community since first acquiring the land in the early 1950’s, on which our custom built flagship Whitehall Road dealership now stands.
That’s when we bought the land for our first premises on Whitehall Road in Leeds, where our flagship dealership stands today.
At first it was a filling station and restaurant, fuelling the cars and appetites of the busy people of Leeds.
That helped us build strong ties with the local community, something we’ve been passionate about ever since.
The filling station soon grew into a service centre and showroom.
Ringways became a main Ford dealership in the late 60s, and still is today.
But our founders had a strong passion for innovation. They didn’t want to stand still.
The Ringways Service Line was the result of their forward thinking and commitment to delivering an exceptional showroom experience.
They asked the question that nobody was willing to ask at the time – why can’t I have a drink and get a haircut while I watch my car being serviced?
And so the popular Service Line was born.
Well it was the 60s, after all.
This was when Ringways really entered unchartered territory: South Yorkshire.
The expansion was the result of years of continued success and a desire to bring the Ringways’ Way to even more people across the region.
We opened a dealership on York Road in Doncaster, and our Kia site relocated to Bullrush Grove where our custom-built Kia dealership still maintains a strong presence in the town.
New Millennium, new Ringways. We loved the old showroom, but it just couldn’t provide a customer experience fit for the 21st century.
That came with the building of our state-of-the-art Sale and Service Centre’s either side of the ‘Ringways Roundabout’ on Whitehall Road in 2004.
These stand-alone facilities were joined by the Kia Leeds showroom on Crow Nest Lane in 2018, specifically designed to ease the apprehension that some people feel when visiting a dealership – because buying a car should be a pleasure, always.
In July 2021 Ringways Motor Group were acquired by D. M. Keith Ltd.
Family owned, D. M. Keith now represents six brands, with thirteen showrooms across ten Yorkshire, Humberside & Lincolnshire locations. The company continues to grow with franchised partners ŠKODA, SEAT, CUPRA, Honda and now with the addition of Ford and Kia to the extensive brand portfolio.
The acquisition is a great strategic fit as both businesses are culturally aligned, with a focus on family values and a strong emphasis on delivering exceptional customer service with a personal touch.
To the future, and beyond…
We’ve come a long way since those early days. From the moment the first brick was laid on the Whitehall Road site in 1955, our success has always been driven by one core value – a commitment to the customer. We’ll carry that forward into everything we do in the future.
That’s where we’ve come from. Here’s what we do today.
Guest Experience Hosts
The Right Car Buying Experience.
Our Customer Experience program is a proactive approach for the 21st century guest who want a buying experience rather than a sales process. We ensure that every showroom guest achieve their own objectives.
In addition to this we treat customers like a guest in our own home by offering them a drink, being hospitable, warm, friendly and sincere.
Here at Ringways we don’t have sales people we have Guest Experience Hosts.
D. M. Keith Group Value Plus Card
The D. M. Keith Group Value Plus Card Is Part Of Our Ongoing Commitment To Great Customer Service.
Whether you're looking to book a service, replace a part or even upgrade your vehicle, the D. M. Keith Group Value Plus Card has something for everyone.
10% off servicing
15% off accessories
10% off retail body repairs
£100 friends & family referral
Body shop accident assistance
Priority access to VIP events and product launches
£250 towards your next retail vehicle purchase
* Terms and Conditions apply
Complimentary 12 Month Warranty
- Manufacturer Trained Technicians
- Up to 88 point check on all used vehicles
- Award winning RAC qualified workshop & 100% pass rate
When you purchase a used car from Ringways Motor Group, you will have peace of mind that should an unexpected problem occur in the future you will be covered, because all Ringways used vehicles come with a complimentary 12 month’s warranty.
Our high value warranty protection package covers sudden and unexpected mechanical or electrical breakdown of your vehicle and of course with any Kia used car you get up to 7 years warranty included plus an 88 point check*
*on Kia Approved Used Cars
- Fast Claims Pay-Out
- Comprehensive Cover Levels
- Diagnostics Covered On Valid Claims
- Quick And Simple Claims Process
- Full Uk Rescue And Recovery Option Available
- No Excess To Pay
Supporting Our Community
The Howarth Foundation’s mission is to prevent or relieve poverty of individuals who are, or who have recently been homeless and Ringways are proud to have supported them for the last 2 years.
Scott joined Ringways through the partnership with the Howarth Foundation. He struggled with addiction issues in the past and was recently homeless. He is now a valuable and respected member of the car valet team at Ringways Leeds.
We are proud to support similar schemes and charitable organisations across West Yorkshire, and we take our responsibilities as a member of this wonderful community very seriously.
Another long-term Community Partner, the Leeds United Foundation is a not for profit, grass roots sports charity that acts as the charitable arm of Leeds United Football Club. Amongst the many projects upon which Ringways and the Leeds United Foundation have collaborated on in recent years are the Leeds United Foundation’s Disability Football Programme and Leeds United Ladies FC.
Sponsorship donations and free advice for disability players interested in joining the Motability Scheme and resource support are offered.
Leeds Sports Awards
Ringways Motor Group alongside Motability, were proud to support the 16th Annual Leeds Sports Awards, for the first time in February 2019.
Sporting royalty and unsung heroes were honoured at the glittering ceremony once again in the First Direct Arena. The awards saw attendance rise above 800 people, who all gathered to recognise the achievements and contributions of athletes, coaches, clubs and volunteers in 2018, with attendance from boxing world champion Josh Warrington stealing the show. An unforgettable night for sport in Leeds!
“It was great to be able to invite several of our Motability customers to the event they thoroughly enjoyed it. The talent Leeds has in the sporting world is fantastic.”
Scott Lees, Ringways Motability Specialist
Cash For Kids – Mission Christmas
Ringways have been proud supporters of Cash For Kids’ Mission Christmas for many years. A campaign that is designed to help as many children as possible across the community who are at risk of waking up to nothing on Christmas morning.
December 2021, over 51,000 children received gifts from Santa thanks to Mission Christmas.
Most recently, Ringways supported Cash For Kids’, brand new campaign – Wear Share Care.
A campaign that aims to continue support children across Yorkshire, whilst simultaneously decreasing waste and helping to save the planet!
Ringways Take On The Wharfedale Ton For Marie Curie!
Ringways’ very own Paul Shearsmith took part in a charity 100-mile cycle race this September, raising money for Marie Curie. The Wharfedale Ton has become a staple of West Yorkshire’s Summer cycle networking events, with an enjoyable route and a great sense of achievement at the end of it!
The cycle race is organised by Gordons and was created back in 2016, with over £51,500 being raised in total for the hospice by 2019. Paul was cycling for a great cause!
We are so proud of Paul for this fantastic achievement. It’s not every day you cycle 100 miles around Yorkshire
Harrogate Town Football Club
Proud To Be Different. Proud To Be Town
Ringways are proud to be long term partners with Harrogate Town and Football Club.
Harrogate Town Football Club pride themselves on providing authentic and passionate football. They are a club who place family values at the heart of everything they do. The partnership is a great fit, as both brands are culturally aligned, with a strong focus on family values and a passion for supporting the community.
Doncaster Rovers Football Club
Ringways is proud to support Doncaster Rovers Football Club as they are a key part of the Doncaster community, not only with the club but with the foundation too.
As a family business we like to support and look after our community like we do our own family, customers, and staff, so it’s a perfect fit.
The DRFC team have been amazing to work with since our partnership began 3 years ago, and we look forward to working with them again.